Client: Vancouver Police Department & CityStudio
Project Details: The task is to prepare the overall theme, design the creative campaign elements, develop the media recommendations, manage the budget, and set the timing of the campaign activities.
Problems: The message “Don’t Drink and Drive” has been well known and understood for decades. It is now considered socially unacceptable to drink and drive. Consuming recreational cannabis became legal in October of 2018, with little time for local agencies to plan for the potential impacts before legal sale of cannabis began.